Hi fitness warriors!

Have you ever wondered why the first and last thing you see at the super market is chocolate, chips, lollies and soft drinks? These are processed foods that we like to treat ourselves with, to which grocery stores place in the forefront of our vision to test your willpower.

As consumers, we’re taught to shop as the stores want us to (and everything we see is placed there for a particular reason). Therefore, it’s important to re-learn your shopping strategies as you start to focus on our health and wellbeing! By successfully implement the below strategies, you will be able to lower your processed food intake and improve your natural / whole-food intake (which is great)!

Negatives of processed foods:

Don’t get me wrong, some processed foods can be delicious – yet in some cases, can be far from nutritious. When looking at the nutritional guide on the back of these processed foods you will commonly find that they consume;

  • High amounts of sugar, fat and salt;
  • Artificial ingredients/flavours;
  • Low in important nutrients and minerals, and lastly
  • Low in fibre.

If processed foods are a common part of your nutrition, you’re at risk to suffer from the below conditions;

  • Risk of obesity;
  • Tiredness / fatigue; and
  • Lack of nutrients and minerals plus much more…

Ultimately processed foods are an unhealthy option and by restricting your consumption of processed foods from your diet will accelerate the rate your health improves.

Benefits of whole foods:

Whole foods are essentially non-process, natural foods – this means they are free from additives or any other artificial substances. Our bodies naturally seek whole foods as it has many benefits. The top benefits include;

  • Improving your immune system – as you are getting more nutrients, vitamins and minerals from your meals;
  • Improving digestion – as your body can naturally digest this food faster without the added additives / artificial substances;
  • Increased energy and awareness; and
  • Feel fuller for longer – meaning you eat less and feel satisfied with the food you’re consuming.

How to shop to add in more whole foods:

The secret to better grocery shopping is awareness and planning. Next time you do your weekly grocery shop, have a look around your store of choice – in most cases, whole foods are located around the outsides of the aisles (see diagram below);

Using the above diagram as a guide – you will notice that all fresh and whole foods can be found on the outside of the store’s aisles. This is where the mantra ‘out of sight, out of mind’ can be used as if you can’t visually see the processed food, your more likely to not purchase it (if your will-power is strong enough). 

The easiest way to take control of your shopping is to set yourself a percentage goal. For example, your shopping will contain 60% whole-foods and 40% processed food (this can work for online shopping too). Each time you shop, you will then strive to improve the percentage rate until you find a sustainable balance in your food consumption.

Adding whole-foods as a daily habit:

There are several tips and tricks that you can use when planning your weekly meals. Please see below;

  • Write a list of foods you want to exclude from your diet, then place this somewhere viewable to make sure you never cave in to your craving’s OR purchase this food! Make sure you don’t divert from this list;
  • Implement “out of sight, out of mind” to your home. If you don’t have the food, you can’t easily obtain it;
  • Plan and prepare what you’re having to eat each and every day to cater for when you don’t feel like cooking (use your schedule);
  • Discover new whole-food recipes so you can start to fall in love with this taste over-processed food (keep these recipes somewhere safe so you can make it frequently).

The above strategies can be easily implemented into your shopping schedule; at the end of the day, awareness is crucial! The Cam’s Crazy 8s programs and forums give you bonus access to great recipes and food alternatives – share your great whole-food recipes there!


Altogether, minimalizing your processed food intake / implementing smarter shopping strategies will go such a long way into shaping health and fitness habits. 

As always: If you’d like to enter our monthly draw to receive a 3-month FREE Cam’s Crazy 8s membership – be sure to post your key take-away from this blog on your social media and tag @camscrazy8s. We will be selecting the winner at the end of each month!

Can’t wait? Sign up for a 2 week FREE trial now by >>clicking here<<.

I’ll see you next time!


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